Online marketing is an important part of any comprehensive marketing plan. Its value lies in the fact that it allows financial advisors to target prospective clients through a number of outlets. When it comes to online marketing, people think of social media posts, pay-per-click ads, and email marketing. They tend to forget about blogging since most people believe it’s the realm of influencers. The truth is anyone can blog about anything. For financial advisors, blogging is a great way to market services via value added content while adding a human touch.
Blogging provides an advantage over other forms of online marketing because of its longer format. Longer posts allow you to put your knowledge and personality on display to potential clients. They gain insight into who you are and how you approach financial management which allows them to better determine if you’re a good fit for their needs. This also benefits you because it acts as a sort of filter. Prospects have an idea of how you work so it’s less likely that you’ll spend time on people who won’t convert.
Another benefit of blogging is that it can help increase your visibility online. Blog content with proper search engine optimization(SEO) helps your site rank higher with search engines like Google. That increased visibility can make it easier for potential clients to find you. It can also result in other websites and blogs linking back to your blog content. It’s basically free advertising which means you can use your marketing budget for other things.
Blogging can be beneficial, but it can hurt your business if you aren’t careful. That’s why it’s important to be smart about your blog content. Content should be easy for the average adult to read and understand. It should also be grammatically correct and without spelling mistakes. Sites like Hemingway app and Readable can help with this part of the process. If writing isn’t your strong suit or you want to save time, you can outsource content creation by using sites like Fiverr or Upwork to find freelance writers.
If you want to improve your marketing plan and grow your business, contact us to schedule a consultation.