advertising.
Match Your Marketing Offers to Your Prospects
Marketing “Bait” Now let’s talk a little about your marketing “bait” or in other words, your marketing offers … For example, I…
Are you no worse than anyone else?
As a quick follow-up from this morning. Most advisors seem to set their “Elevator Pitch” or, as Chet Holmes used to say…
Your Marketing “To Do” List
I’ve talked with a number of Financial Advisors who could best be described as “marketing junkies.” They’ve read all of the stuff,…
Always Have an Offer
Yesterday I talked about “call to action” in all of your marketing. Unfortunately way too many advisors think a call to action…
Are you tired of all of the political ads? Learn the lessons for your practice instead….
As I sit here, inundated with political ads. I remember several months ago recommending to all of my clients to give some…