Client education is an essential part of any good financial advisory business. It’s good for you, and it’s good for the client. They learn information that’s vital for their financial health. It also helps them better understand the guidance you offer. Your benefit comes in the form of increased trust and clients who are more compliant. When done the right way, client education is one of the most valuable investments you can make for your business.
It results in a better client experience
Everyone wants to offer the perfect client experience, but that can be difficult to do in some cases. Providing high quality client education is a great way to improve the client experience. Clients who understand how all aspects of their finances work are less likely to panic if the market drops. They’ll also trust you more and be more satisfied with your services. Both of these results mean that they’re more likely to comply with your advice. Having informed clients results in a better experience for you and them.
It drives growth
Because client education improves the client experience, it also drives growth. Satisfied clients are more likely to tell others about you, which gives your referrals a boost. If you’re looking for other ways to bring in prospects, consider opening your education events to the public. Targeted marketing helps to ensure that you’re getting the right people in the room. This gives you a chance to demonstrate your knowledge and show that you’re interested in something beyond making money. You’ll also find that some people are more comfortable at larger events because there’s less pressure than a one on one meeting. While you won’t convert everyone that shows up to your events, you should still see a boost in new clients.
Client education isn’t just important, it’s necessary for the well-being of your client and your business. If you’re ready to host your own client education events, here are two posts that you may find helpful.
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