what marketing trends work best

How Do Financial Advisors Know What Marketing Trends Work Best?

If you’re doing business in person only and not marketing online you’re missing a large audience. Did you know that 1.8 billion people around the world shop online? Out of all of these people, it’s about finding your slice in that large pie. Are you wondering how to increase your client base and profits? In this article, explore what marketing trends work best.

Read on to discover how having various marketing methods will increase your chances of finding more clients.

Who Is Your Audience?

Before beginning to market online, you need to find out who your ideal prospective client is. Narrowing down is important since every person is different as far as where to find them, what their interests are, even what time they’re online. Once you have your audience narrowed down, it’s not about focusing on the latest trends, but using a variety of different tools to find prospective clients.

Digital Marketing

Before beginning and after you have identified your audience, you’ll need to come up with a digital marketing strategy. Instead of paying for that lunch or making various phone calls, go digital. Another option is to combine the old with the new.

If you learn how to appear online, you can show up at the top of the list in searches. From blogging to email lists there are various methods to attract potential clients, even when you’re sleeping.

1. Social Media

Whether you’re surprised by social media or not, this is a free way to promote yourself and reach out to various prospective clients. You’ll want to create different social media profiles such as Facebook, LinkedIn, etc.

From social media, you can pay for ads as well. For example, on Facebook, you can pay for ads that target your audience. Whether your business is global or local it allows you to pick a geographic location, age, interests, and many other facts about your audience.

Before you begin on social media, you’ll want to go over compliance regulations by the SEC and compliance department. Explore what’s allowed according to the rules, and then you can go from there.

Social Media Tips

Some quick social media tips are to post at least a few times a week. This will keep your audience engaged and attract more of your potential audience.

Next, explore stock photography sites such as Unsplash to include in your posts. Keep each paragraph that you write in your posts short and readable.

You should create a business page that you post on and keep it professional. Avoid political discussions or other opinions.

2. Blogging

Did you know that the average blog post length is 1,050 words? Many financial advisors have found success with marketing trends from blogging. This is due to the power of search engines and SEO (search engine optimization).

When you create a blog post, you’ll want to include keywords. Keywords are what someone types into a search engine.

For example, say they’re looking for retirement help. If you have the keyword, retirement help, on your site, they might wind up on your page.

Keep in mind that you’ll want to ensure that the content is related to the financial realm. Don’t post about a recipe you tried. Keep it professional and helpful.

If you’re not sure what to write about you can find several freelance content writers who will ghostwrite your articles for you. Plan ahead for busy months and ensure that you’re posting once a week, at least a few times a month.

Keyword Help

If you’re stuck finding high-quality keywords you can head over to Google Ads. They have a Google Keyword Planner that you can use with Google Ads. There are also free keyword tools online that allow you to search for a certain number of keywords each month.

3. LinkedIn

LinkedIn deserves its own section because it’s a professional networking opportunity. Keep in mind that LinkedIn is all about business so sharing photos of hanging out with friends isn’t a part of this community.

It’s more about sharing professional ideas with blog posts you can reshare, or speaking about different upcoming networking events. Investors might happen upon your page and write you a message.

Make sure that you fill out your entire profile. That includes a picture, description, education, along with current and past work.

4. Email Marketing

On your blog, you should encourage your readers to sign up for your email list. Have what’s called a lead magnet.

This is when you offer something for free/discounted rate and they’ll be tempted to receive it and give their name and email in return. The benefit of email marketing is that you can send out an email at any time to all of your subscribers, or just a few.

5. Clients Into Promoters

Going forward, future market trends include having your clients help to promote you. Word-of-mouth is still a powerful tool that you should encourage.

Even after you receive the clients, you’ll want to offer them exceptional service. Any questions or concerns they have are answered in a timely manner.

When a client has a positive experience, they’re more likely to market for you. Word-of-mouth works because their friends and colleagues know that they aren’t trying to sell anything when they give a recommendation.

6. Consider Video Content

Financial advisors know that clients are busy and don’t have time to sit there and read an article all day. It’s a good idea to give your potential clients options.

This means posting your videos on Youtube and then sharing that video onto your blog. Let them know that the content continues below the video if they’re not interested in watching it.

Also, sometimes your potential client might be watching a video while working and have it muted. Have captions on your video for those who have their sound off.

7. Native Advertising

Instead of ads all over someone’s page that gets ignored, consider what’s called native advertising. Did you know that consumers look at native ads 52% more than banner ads?

This is where your ad will appear on a 3rd party website where it’ll blend into the content. Unlike other ads that are meant to stand out. Examples of native ads are what you see on social media.

Marketing Tips

Keep in mind that you can share your posts across various platforms. In the blog post you created last week you can reshare it on LinkedIn, Facebook, Twitter, and various other platforms.

At the end of each blog post or post on social media, you’ll want to have a call-to-action. That can be contacting you, setting up an introductory call, etc. Diversifying across various platforms is what will lead to conversions.

Offer Exceptional Service

In order to stand out from the crowd, you’ll want to offer timely and exceptional service. If a prospective client sends you a message or leaves a comment, respond back to them in at least 24 hours. Providing that personal touch can build that trust with your potential client.


On your website have eye-catching logos and colors. Research the different color theories and how different colors make potential clients feel a certain way.

For example, if you’re trying to exude stability, blue is a good color choice to have on your website. Choose white if you’re trying to have a clean look on your website.

Have a Mobile-Friendly Website

Mobile-friendly websites are vital since many are using their mobile devices to scroll through the internet. Make sure that your website is mobile and desktop friendly so that you don’t lose visitors.

This means having a responsive website. Have a minimalistic design that’s user-friendly. Have buttons necessary where your traffic can get from one page to another with ease.

Include Chatbots

Consider having a chatbot on your website. This means that if someone has a question and you’re not available to answer them, the chatbot can send them an automatic reply and will hold the message for you to view.

They can even provide helpful information as well. For example, you can have someone set a chat bot onto your site and it can answer basic questions that a person has.

Exploring What Marketing Trends Work Best

Now that you’ve explored what marketing trends work best, you should see that it’s important to diversify and use various marketing techniques to have a continuous stream of clients.

Are you wondering how to obtain more clients? Or, maybe you’re looking for a guide on increasing your sales?

We provide consulting and coaching to wealth managers and financial advisors. Contact us today and you’ll receive our free advisor growth package.