Frighten or Titillate

February 22, 2021 by

Advisor Wealth Mastery Team

Frighten or Titillate, whatever you do, don’t be boring

Ok, so Game Stop stock is going crazy. AMC Theaters. Apple – $100 Billion – Quarter! Tesla’s finally profitable for a year, and their stock dipped.

Our new President has signed – what is it 28 executive orders so far?

If you ever needed “talking points” – well, this could fill 30 webinars, 100 podcasts, facebook ads, an unlimited number of emails, and more and more.

You really should be “all over this” for client communications and for creating

The key to getting your marketing noticed?

There was a great line from the movie “Bombshell” about Fox news. The short version of the quote was: “Frighten or Titillate”.

The more complete scene – worth watching and keeping in mind for all of your communications is in this clip. It’s worth watching.

Frighten or Titillate…

Said differently, you want to “get inside the conversation already going on in their head.”

Just take this – whether you are Republican or Democrat (or, Libertarian such as myself) you can’t miss the many, many financial related talking points in this flurry of activity – borrowed from “MarketWatch:”

Key Biden executive actions as of January 28th, 2021:

SUBJECT

TYPE OF ACTION

DATE

Re-engage with World Health Organization

End withdrawal process

Jan. 20

Create position of COVID-19 response coordinator

Executive order

Jan. 20

Rejoin Paris climate agreement

Sign an “instrument”

Jan. 20

Revoke permit for Keystone XL pipeline, pause energy leasing in ANWR

Executive order

Jan. 20

Ask agencies to extend eviction/foreclosure moratoriums

Request

Jan. 20

Ask Education Dept. to extend student-loan pause

Request

Jan. 20

Launch an initiative to advance racial equity, end “1776 Commission”

Executive order

Jan. 20

Revoke order that aims to exclude undocumented immigrants from census

Executive order

Jan. 20

Preserve/fortify DACA, which helps “Dreamers”

Memorandum

Jan. 20

Require masks/distancing on all federal property and by federal workers

Executive order

Jan. 20

Reverse travel ban targeting primarily Muslim countries

Executive order

Jan. 20

Stop construction of border wall

Proclamation

Jan. 20

Combat discrimination on the basis of sexual orientation, gender identity

Executive order

Jan. 20

Require ethics pledge for executive-branch personnel

Executive order

Jan. 20

Modernize and improve regulatory review

Memorandum

Jan. 20

End “harsh and extreme immigration enforcement”

Executive order

Jan. 20

Extend protection from deportation for Liberians in U.S.

Memorandum

Jan. 20

Revoke certain executive orders concerning federal regulation

Executive order

Jan. 20

Freeze any new or pending regulations

Memorandum

Jan. 20

Fill supply shortfalls in fight vs. COVID-19 with Defense Production Act, other measures

Executive order

Jan. 21

Increase FEMA reimbursement to states for National Guard, PPE

Memorandum

Jan. 21

Establish “COVID-19 Pandemic Testing Board,” expand testing

Executive order

Jan. 21

Bolster access to COVID-19 treatments and clinical care

Executive order

Jan. 21

Improve collection/analysis of COVID-related data

Executive order

Jan. 21

Mount vaccination campaign amid goals such as 100 million shots in 100 days

Directives

Jan. 21

Provide guidance on safely reopening schools

Executive order

Jan. 21

OSHA guidance for keeping workers safe from COVID-19

Executive order

Jan. 21

Require face masks at airports, other modes of transportation

Executive order

Jan. 21

Establish a “COVID-19 Health Equity Task Force”

Executive order

Jan. 21

Support international response to COVID-19, “restore U.S. global leadership”

Directive

Jan. 21

Ask agencies to boost food aid, improve delivery of stimulus checks

Executive order

Jan. 22

Restore collective bargaining power for federal workers

Executive order

Jan. 22

Repeal ban on transgender people serving openly in U.S. military

Executive order

Jan. 25

Tighten ‘Buy American’ rules in government procurement

Executive order

Jan. 25

Reinstate coronavirus travel restrictions on Brazil, most of Europe

Proclamation

Jan. 25

End the Justice Department’s use of private prisons

Executive order

Jan. 26

Directs HUD to address discriminatory housing practices

Memorandum

Jan. 26

Combat racism against Asian-Americans, Pacific Islanders

Memorandum

Jan. 26

Directs agencies to engage in consultations with tribal governments

Memorandum

Jan. 26

Pause new oil and gas leasing on U.S. lands/waters, elevate climate change as national-security, foreign-policy priority

Executive order

Jan. 27

Re-establish President’s Council of Advisors on Science and Technology

Executive order

Jan. 27

Directs agencies to make decisions on best available science, evidence

Memorandum

Jan. 27

Reopen Obamacare marketplaces, lower recent barriers to joining Medicaid

Executive order

Jan. 28

Lift certain restrictions on abortion funding

Memorandum

Jan. 28

End “Remain in Mexico” program aimed at Central American asylum seekers

Start roll back of “public charge rule,” which imposes a wealth test on would-be immigrants

Create task force to reunite migrant families separated at the border

It’s fascinating to me.

I hear from advisors all of the time. You want me to do marketing that’s current and relevant. You want me to communicate with clients and prospects in ways that get their attention. But, what do I talk about. How do I come up with stuff?

Well, it writes itself if you just pay attention to the News.

There are so many issues for discussion from just 8 days of Executive Orders and other actions. Don’t you think you could pull a BUNCH of topics from that list?

What’s the impact of the Paris Accord, cancelling the Keystone XL pipeline, changes to Immigration Policy. Raising taxes – coming up. It’s endless.

Be “in your face,” pull from the headlines. Frighten or Titillate.

A webinar about the impacts of the new administration would be a natural, of course but there are so many different ways to address all of this stuff.

Stephen Oliver
CEO
Wealth Mastery
StephenOliver@AdvisorWealthMastery.com
www.AdvisorWealthMastery.com

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