Frighten or Titillate, whatever you do, don’t be boring
Ok, so Game Stop stock is going crazy. AMC Theaters. Apple – $100 Billion – Quarter! Tesla’s finally profitable for a year, and their stock dipped.
Our new President has signed – what is it 28 executive orders so far?
If you ever needed “talking points” – well, this could fill 30 webinars, 100 podcasts, facebook ads, an unlimited number of emails, and more and more.
You really should be “all over this” for client communications and for creating
The key to getting your marketing noticed?
There was a great line from the movie “Bombshell” about Fox news. The short version of the quote was: “Frighten or Titillate”.
The more complete scene – worth watching and keeping in mind for all of your communications is in this clip. It’s worth watching.
Frighten or Titillate…
Said differently, you want to “get inside the conversation already going on in their head.”
Just take this – whether you are Republican or Democrat (or, Libertarian such as myself) you can’t miss the many, many financial related talking points in this flurry of activity – borrowed from “MarketWatch:”
Key Biden executive actions as of January 28th, 2021:
SUBJECT
TYPE OF ACTION
DATE
Re-engage with World Health Organization
End withdrawal process
Jan. 20
Create position of COVID-19 response coordinator
Executive order
Jan. 20
Rejoin Paris climate agreement
Sign an “instrument”
Jan. 20
Revoke permit for Keystone XL pipeline, pause energy leasing in ANWR
Executive order
Jan. 20
Ask agencies to extend eviction/foreclosure moratoriums
Request
Jan. 20
Ask Education Dept. to extend student-loan pause
Request
Jan. 20
Launch an initiative to advance racial equity, end “1776 Commission”
Executive order
Jan. 20
Revoke order that aims to exclude undocumented immigrants from census
Executive order
Jan. 20
Preserve/fortify DACA, which helps “Dreamers”
Memorandum
Jan. 20
Require masks/distancing on all federal property and by federal workers
Executive order
Jan. 20
Reverse travel ban targeting primarily Muslim countries
Executive order
Jan. 20
Stop construction of border wall
Proclamation
Jan. 20
Combat discrimination on the basis of sexual orientation, gender identity
Executive order
Jan. 20
Require ethics pledge for executive-branch personnel
Executive order
Jan. 20
Modernize and improve regulatory review
Memorandum
Jan. 20
End “harsh and extreme immigration enforcement”
Executive order
Jan. 20
Extend protection from deportation for Liberians in U.S.
Memorandum
Jan. 20
Revoke certain executive orders concerning federal regulation
Executive order
Jan. 20
Freeze any new or pending regulations
Memorandum
Jan. 20
Fill supply shortfalls in fight vs. COVID-19 with Defense Production Act, other measures
Executive order
Jan. 21
Increase FEMA reimbursement to states for National Guard, PPE
Memorandum
Jan. 21
Establish “COVID-19 Pandemic Testing Board,” expand testing
Executive order
Jan. 21
Bolster access to COVID-19 treatments and clinical care
Executive order
Jan. 21
Improve collection/analysis of COVID-related data
Executive order
Jan. 21
Mount vaccination campaign amid goals such as 100 million shots in 100 days
Directives
Jan. 21
Provide guidance on safely reopening schools
Executive order
Jan. 21
OSHA guidance for keeping workers safe from COVID-19
Executive order
Jan. 21
Require face masks at airports, other modes of transportation
Executive order
Jan. 21
Establish a “COVID-19 Health Equity Task Force”
Executive order
Jan. 21
Support international response to COVID-19, “restore U.S. global leadership”
Directive
Jan. 21
Ask agencies to boost food aid, improve delivery of stimulus checks
Executive order
Jan. 22
Restore collective bargaining power for federal workers
Executive order
Jan. 22
Repeal ban on transgender people serving openly in U.S. military
Executive order
Jan. 25
Tighten ‘Buy American’ rules in government procurement
Executive order
Jan. 25
Reinstate coronavirus travel restrictions on Brazil, most of Europe
Proclamation
Jan. 25
End the Justice Department’s use of private prisons
Executive order
Jan. 26
Directs HUD to address discriminatory housing practices
Memorandum
Jan. 26
Combat racism against Asian-Americans, Pacific Islanders
Memorandum
Jan. 26
Directs agencies to engage in consultations with tribal governments
Memorandum
Jan. 26
Pause new oil and gas leasing on U.S. lands/waters, elevate climate change as national-security, foreign-policy priority
Executive order
Jan. 27
Re-establish President’s Council of Advisors on Science and Technology
Executive order
Jan. 27
Directs agencies to make decisions on best available science, evidence
Memorandum
Jan. 27
Reopen Obamacare marketplaces, lower recent barriers to joining Medicaid
Executive order
Jan. 28
Lift certain restrictions on abortion funding
Memorandum
Jan. 28
End “Remain in Mexico” program aimed at Central American asylum seekers
Start roll back of “public charge rule,” which imposes a wealth test on would-be immigrants
Create task force to reunite migrant families separated at the border
It’s fascinating to me.
I hear from advisors all of the time. You want me to do marketing that’s current and relevant. You want me to communicate with clients and prospects in ways that get their attention. But, what do I talk about. How do I come up with stuff?
Well, it writes itself if you just pay attention to the News.
There are so many issues for discussion from just 8 days of Executive Orders and other actions. Don’t you think you could pull a BUNCH of topics from that list?
What’s the impact of the Paris Accord, cancelling the Keystone XL pipeline, changes to Immigration Policy. Raising taxes – coming up. It’s endless.
Be “in your face,” pull from the headlines. Frighten or Titillate.
A webinar about the impacts of the new administration would be a natural, of course but there are so many different ways to address all of this stuff.
Stephen Oliver
CEO
Wealth Mastery
StephenOliver@
www.AdvisorWealthMastery.com
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