Are you no worse than anyone else?

As a quick follow-up from this morning. Most advisors seem to set their “Elevator Pitch” or, as Chet Holmes used to say “Stadium Pitch” as I’m no worse than anyone else.

I’d recommend that you be UNIQUE. That you develop your own voice. That you be clear on who you work with and what your expertise is – different and unique from anyone else. This short video may give you some ideas on being unique.