advertising.
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Match Your Marketing Offers to Your Prospects
Marketing “Bait” Now let’s talk a little about your marketing “bait” or in other words, your marketing offers … For example, I…
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Are you no worse than anyone else?
As a quick follow-up from this morning. Most advisors seem to set their “Elevator Pitch” or, as Chet Holmes used to say…
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Your Marketing “To Do” List
I’ve talked with a number of Financial Advisors who could best be described as “marketing junkies.” They’ve read all of the stuff,…
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Always Have an Offer
Yesterday I talked about “call to action” in all of your marketing. Unfortunately way too many advisors think a call to action…
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Are you tired of all of the political ads? Learn the lessons for your practice instead….
As I sit here, inundated with political ads. I remember several months ago recommending to all of my clients to give some…