Social Media Marketing for Financial Advisors

February 23, 2021 by

Advisor Wealth Mastery Team

The job of a financial advisor can be both exciting and rewarding. This is a career that lets you take your passion and expertise so that you can help others gain financial literacy and grow wealth. If you’re an entrepreneur with your financial advisor career, you have to market yourself in a way that can show your competence, gain new customers, and grow your business. If this is what you are looking for, you should start embracing social media marketing at once.

But how can you leverage social media to help you as a financial advisor? We’re glad you asked.

Here are some social media marketing tips that will help you in your career as a financial advisor.

1. Pen a Blog and Publish New Posts on a Regular Basis

Without a doubt, blogging regularly should be part of your social media strategy.

This gives you the chance to show your prowess as a financial advisor one post at a time. People read blog posts as much as they do news outlets or any other site these days, so you will always have an audience eager to read your work.

When you publish to your blog regularly, you can start to gain traction with Google search results as well.

Blog posts with lengths of 500 Words, 1,000 words, 1,500 words, and 2,000 words all do well when you target them to the audiences you are trying to hit.

It’s important that you start to figure out which lengths work best for the type of content you write. Long-form copy is popular today because it provides people with tremendous value and lets you show yourself to be an expert at your topic of choice.

Above everything else, make certain that you’re putting your all into writing each blog post. Quality wins out at the end of the day, and this will help you gain new followers and keep people who are just dropping by.

Blog posts are helpful because they can also grow your link sharing strategy. By using a combination of internal links and external links, your Domain Authority (DA) and Page Authority (PA) will rise, which can improve your Google ranking.

It’s important that you always stay up-to-date on search keywords so you can optimize them and use them regularly throughout your content.

Blogs are also excellent because they can provide you a stream of income. Once people grow accustomed to hearing from you with your blog, you can take this free content and leverage it by publishing ebooks that people can purchase. You can also place ads on your blog, in addition to a host of other monetization strategies.

2. Start a Finance Podcast

When you start a podcast, you have a media outlet that you can use to reach the masses.

You will get loyal listeners who love what you offer when you put your podcast out consistently. Imagine how people will go into their place of business each day when they listen to your financial advice in the car during their morning commute.

You need to strike a balance between making your podcast entertaining and informative. This is a great way to market what you do, so that you can create the kind of content that people will want to soak up like a sponge.

3. Create a YouTube Channel Based on Financial Advice

YouTube is also a huge outlet that you’ll want to take advantage of. It’s one of the most popular websites on the net, and in terms of search engines, is only second to Google.

By regularly publishing financial advice videos to YouTube, you can draw people in and market to them for years to come. You can start a successful YouTube channel as long as you have some strategy and focus on putting out the best possible content.

Don’t wait until you have the perfect equipment setup or ideas to get your channel going. No one will be watching at first, but this is the time that you will build both your following and your search engine optimization (SEO) presence.

Get your hands on an editing software that you can pick up and use easily, so you can add things like your social media tags, and headlines asking people to like, share and subscribe.

4. Use Social Media to Build and Strengthen Your Relationships

There are several social media platforms available, so it pays to familiarize yourself with the ones that resonate with you most.

A lot of people use social media just to blast posts out to the web while forgetting about the relationship aspect of things. Keep in mind that social media is a networking tool first. Follow people whose content you like, and who you’d like to do business with someday.

Introduce yourself via a Direct Message (DM) and make sure that you keep in touch. Focus on fostering the relationship first, rather than just asking for favors. The rest will take care of itself when you have a relationship with someone in the industry who likes and appreciates you.

5. Point People Toward Your E-Mail List to Optimize Your Followers

Building your e-mail list should be the top priority for you as you grow your social media presence. This takes your social media accounts from a static list of followers and lets you cut through the noise and keep marketing to people who want to hear more from you.

You can give them more in-depth content in their e-mail inbox, to include new products and services.

This is one of the best strategies that you can employ if you are trying to monetize your social media presence. Rather than advertising new courses and products to casual followers, you can go all-in with the e-mail list by marketing to your hardcore followers.

6. Build a Website That People Will Love

No matter how great your social media presence is, keep in mind that your website needs to serve as a home base. When this is the case, you can confidently direct people to your website so they can learn more about what you do.

In this regard, your website should be professionally designed and filled with information that allows people to take action toward working with you. Always use the best photos and layouts possible and make your website personable.

Today, people want to be marketed to in a more conversational manner, rather than with outright sales copy. Allow your website to be an extension of your brand and personality and you can more easily accomplish this.

7. Make Use of Social Media to Promote Your Events

Your social media pages should also act as a promotional outlet for any events and happenings that you have going on. If you’ve gotten some positive press or publicity lately, be sure to share it on all of your social media outlets. This will prompt your followers to also share the coverage on their networks, and before you know it, it will start to take off like wildfire.

Create your own narrative by also publishing events on your social media pages and sending out invites to your followers. This lets you create an RSVP list and conditions people to get used to tuning in whenever you have something going on.

8. Do Some Research Into Who You’re Targeting

Make sure that you are also working intelligently on your social media campaigns and strategies. The biggest part of this is doing research into the audience you are targeting.

The beauty of social media platforms is that they give you data on your followers that you can use however you see fit. You should also use analytics tools of your own to learn more about the demographics of visitors and how they respond to your content.

Once you know more about who your information is resonating with, it’s easier to create targeted campaigns that you can leverage. This way, you will be headed in a solid direction rather than posting aimlessly. This will particularly come in handy once you start making use of social media ads.

Continuously hone and rework your social media action plan to get the results that you desire.

Handle Your Social Media Marketing and Boost Your Financial Advisor Career

Your financial advising career will take off when you make use of social media marketing. The tips in this article can help you with that. We would also be glad to help you take your career to the next level.

If you need help with your social media presence or any other part of developing your career and business, contact us today!

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